Most digital marketers and webmasters have a love-hate relationship with Search Engine Optimisation (SEO) strategies and tactics. They know the immense benefits they can reap when they do SEO right but many dislike the meticulous care it requires. Not to mention the frequent changes and updates to search algorithms that make it tougher to keep up and adapt.
In light of this, it seems almost ironic that hiring SEO companies is a common practice. Surely there are some things you can do yourself if the experts find it as cumbersome as any novice. There are two ways to look at this. SEO experts will be able to handle and execute their strategy faster. If you choose to do it yourself, there are a number of things you need to research before being somewhat competent. There are a number of basic SEO methods you can implement to give your website a kick start before you approach an SEO services company. Off-page SEO is one aspect you might be able to control with relative ease, at least at the start.
Off-page SEO means things you do “outside” of your own site to boost its search rankings. Link building is only one part of the wide range of methodologies available for off-page SEO. Some of them might actually be related to your website. But isn’t that on-page SEO? Well, not everything you do on your website is for SEO. However, some aspects have an indirect effect and are hence classified under off-page SEO.
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Search engines are getting smarter with every passing day. It is evident from the frequent algorithm updates of the engine itself and the changes in the search ranking of various websites following one. While some websites manage to stay on top after algorithm updates are rolled out, other take a hit and struggle to climb back up the list of search results again.
Each search engine has its own criteria that it uses to rank different web pages. However, there a few common factors that determine the fate of a web page regardless of algorithm updates. One of the crucial ones is bad quality. All search engines penalise low-quality websites and demote them in search results to give way to high-quality web pages. To ensure that your website is not penalised, identify the low-quality pages and either remove them from your site or address the problem. Here are a few tips to get started.
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Some of the biggest search engines have announced that they are moving to a mobile first indexing. With mobile devices are ruling the way searches are carried out on the internet, it has not been totally unforeseen. And if you have not implemented a mobile-first strategy in your content and web design, time is running out. Search algorithm updates favour mobile-friendly and responsive websites leaving the desktop-only websites in the dust. You obviously do not want to be a part of the latter group.
Many businesses, rightly advised by their SEO Services Firm, have moved on to create mobile-friendly websites or created a separate mobile version of their website. If you are looking to make the transition, it could bring up lots of questions. While it is not possible to list every possible scenario in a single post, here are 3 of the most basic things you need to do as you foray in to the world of mobile-first indexing.
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Search engines are always working hard to return better results for users’ queries. They frequently update their algorithms to improve customer experience and return results that best answer the search terms entered by users. User behaviour itself is changing as more people now prefer voice search over typing. No one can deny the importance of voice search these days, especially with the rise of digital assistants and smart home devices. Google Assistant, Siri, Cortana, and Alexa are the sign of things to come as science fiction transforms into reality right before our eyes. There are still significant challenges to overcome but the pace of progress so far has been phenomenal and it is only expected to continue. They are also collaborating, as it was recently announced that Alexa and Cortana would be accessing each other to provide a better user experience. Advancements in voice-based search also tie in closely with other developments in fields like IoT and machine learning.
As per Google’s own report, about half of all Android users already use voice search at least once every day. Understandably, the numbers are biased in favour of younger users, particularly teenagers. Even so, when taken together, this demographic represents the bulk of online business drivers. This is precisely the reason why you need to work to make your website voice-search friendly. As you may have guessed, voice searches are a breed apart from normal searches we are so used to. Consequently, before you make any drastic changes to your website, it is important to understand how voice search is different from text-based search. Here are few things to keep in mind.
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Let’s face it – writing content is not easy – no matter what your client says about his 2 year old son winning the Booker. Writing good copy for the web can be difficult as hell – and we are being quite mild about it. In fact, unless you are a die-hard fanatic intent on writing great copy time after time after time, you are more likely to fling aside your content writing career and pursue a much easier job like walking on hot coals.
But let’s not dilly-dally about how difficult it is or what alternative career choices you have. Instead, let’s focus on:
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