Traditional marketing tactics do not work quite successfully by themselves as they used to in the past. These days, business owners and marketing managers need to also utilise digital marketing techniques along with proven marketing processes to target their customers.
This applies to the real estate sector and its myriad businesses as well. There are a few things to keep in mind though.
For starters, using digital marketing tools and strategies to target just about everyone on the web will not give you great results. You need to know who your potential customers are and then target them with a customised approach. This needs some deep thinking from the upper management and the marketing team.
For instance, if are a realty firm with projects in areas such as Bhiwadi, Sonipat or Greater Noida Expressway in Delhi NCR region, you will need different customer acquisition strategies for each of these areas. What will work for Bhiwadi may or may not work for Sonipat but will definitely not for Greater Noida.You may even have to hire someone from outside the office for some brainstorming and real estate business consultancy.
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It is a common fallacy for businesses to believe that market growth and their profits are interrelated. However, it does not hold true in cases where the company has made some fundamental errors in operations and in marketing. In such situations, the competition will outpace the business in the blink of an eye and it will become difficult if not impossible if there is no radical shift in how the business operates.
In this post, we will share a few reasons why businesses do not get customers despite strong sector growth and what you can do to avoid this situation for your business:
Reason #1: Not Having a Good Website or Promoting It
If you want more customers, you need to create a high-quality website with exceptional content. This is more important than anything else you do online.
But what do we mean by a high-quality website? Here are a few pointers:
- The website must have great visual appeal and has plenty of images, videos, infographics, etc. to grab the visitor’s attention
- Has compelling content and provides information that the visitors are looking for
- Has a sensible layout and navigation structure so that visitors do not get confused
- Has important pages such as About, Contact, Services, etc. so that the visitors can easily find the information they need
- Has a Blog or News section that is updated regularly to share important things happening in the company and to an extent, the industry
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We will keep the answer to this question short and simple – Yes, it does.
Why, you ask?
Let us give you Three simple but important reasons why it makes sense to hire a niche Search Engine Optimisation (SEO) company with industry expertise:
Expertise and Experience
Each industry has its unique fundamentals, marketing strategies, terminology and target audience. A niche SEO company is usually one that has worked in the industry for some time and has developed the necessary chops to deliver what they promise. It is much better equipped to get you to your goals.
This SEO company can also help you find sub-niches in your sector be it in your audience, marketing style, etc. that are yet to be discovered or explored by your competitors. It helps you focus on these areas and concentrate your efforts to stand out from the rest.
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Posted in SEO Services
Tagged with: SEO Firm
Finance has always been a competitive industry and it has become more so with the advances in technology. The mobile revolution, AI, machine learning, blockchain, etc. are turning things on their head.
Suddenly, people have more options in their hands to understand things a bit better before they make a choice. In most cases, we love to do a bit of research online before we even call up the customer service or step into the offices of a finance company. Unless we have already made up our minds, we type in our query and look at a few of the top results that come up.
It is thus crucial for finance firms to rank high in search results for relevant keywords. If SEO is done right, it will make sure that you are right there at the top and have a better chance of engaging the visitor and even turn her into a loyal customer.
A few rules for Search Engine Optimisation (SEO) are universal and can be applied to any industry. Some of them include publishing keyword-rich and high-quality content (usually known as SEO-optimised content), using Image Alt Tags, removing broken links, creating unique title tags, structured layout, intuitive navigation etc. However, there are a few industry-based SEO strategies that work well for specific sectors.
Here are a few tips on finance industry SEO that you may not have known before:
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Posted in SEO Services
Tagged with: SEO
The end of March is a busy time for most businesses. The end of the Financial Year brings additional work for most people. This affects all aspects of an organisation, often meaning deadlines that cannot be extended any more. If your webmaster mentioned something about indexes, you were probably too preoccupied to pay attention.
Now that a week has passed, it is worth your while to get back in the loop. On 26th March, 2018, Google started rolling out mobile-first indexing on a widespread scale. After a year and a half of testing, Google is confident that most users would benefit from this move. But what does that mean for you?
The short answer is that if you have a separate mobile website (as in a different URL) for your business, Google will start to index it instead of your desktop site. This means that your mobile site will determine your search engine rank. If you have a responsive website already, this change will not affect you. However, other content delivery methods like dynamic serving mixed with a dash of AMP can lead to some confusion.
It may seem that having a mobile-friendly website is a waste of resources if you have a desktop site already. However, be aware that this will adversely affect your ranking for searches made of mobile devices.
In most cases, your webmaster, together with your SEO services partner can ensure a seamless transition. Following the “best practices” with meaningful and quality content will continue to be at the core of your online marketing strategy.