The end of March is a busy time for most businesses. The end of the Financial Year brings additional work for most people. This affects all aspects of an organisation, often meaning deadlines that cannot be extended any more. If your webmaster mentioned something about indexes, you were probably too preoccupied to pay attention.
Now that a week has passed, it is worth your while to get back in the loop. On 26th March, 2018, Google started rolling out mobile-first indexing on a widespread scale. After a year and a half of testing, Google is confident that most users would benefit from this move. But what does that mean for you?
The short answer is that if you have a separate mobile website (as in a different URL) for your business, Google will start to index it instead of your desktop site. This means that your mobile site will determine your search engine rank. If you have a responsive website already, this change will not affect you. However, other content delivery methods like dynamic serving mixed with a dash of AMP can lead to some confusion.
It may seem that having a mobile-friendly website is a waste of resources if you have a desktop site already. However, be aware that this will adversely affect your ranking for searches made of mobile devices.
In most cases, your webmaster, together with your SEO services partner can ensure a seamless transition. Following the “best practices” with meaningful and quality content will continue to be at the core of your online marketing strategy.
Pay Per Click Marketing, also called Cost-Per-Click Marketing, is a type of Search Engine Marketing (SEM) where the advertiser pays a certain sum of money to the search engine for every click an internet user makes on the ad. The ad appears during search results for certain words (called keywords) and is linked to a specific landing page usually on the advertiser’s website.
The purpose of the ad is to inform visitors about the product or the service the advertiser is selling. The ad usually appears when the user is looking for a similar product. The important triggers are the keywords that the advertiser has put in for the ad and the user’s location. For example, a baker in South Delhi may put up an ad where the triggers are the words ‘cake’ and ‘South Delhi’. Now, whenever someone from South Delhi or even outside Delhi searches for ‘cake South Delhi’ or some similar search term, the advertiser’s ad will pop up on the search results page.
These ads are helpful for business to bring in interested leads to their website and who are willing to buy the product or at least give it a good thought.
There are various aspects of Pay Per Click (PPC) marketing. Let’s take a look at some of them to understand how PPC can help your business.
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Posted in PPC Services
Tagged with: PPC
Note: This post is in more for people looking to understand how Search Engine Optimisation (SEO) can help their business. Those who already know what SEO does and how it helps, can simply contact us at +91-11-4143 5502 (M-F, 10-5 India Time), email us firstname.lastname@example.org or simply fill in the form on our contact page.
For those of you who want to read ahead, here we go:
Most businesses know that they need to have a strong online presence to be successful in this digital world. However, many of them put up websites just for the sake of having one instead of truly investing time in building a quality product. What they fail to realise is that they have not taken advantage of the platform properly.
One of the ways you can use your website to build your brand and get more customers is by leveraging Search Engine Optimisation (SEO for short) to your advantage.
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Since 2015, online searches on mobile devices have surpassed those on desktops. More and more webmasters are now keen to jump onto the mobile website bandwagon and ensure their websites list high when people search on mobiles. They choose one of three options to optimise their websites for mobile searches.
So what are these options, you ask? Well, lucky you !
In this post, we look at each of these. But please remember, this is a brief overview. We are not deep diving into the various nuances and intricacies associated with each.
Also, each of these options has a different approach and not equally effective in delivering the results you might seek. So, in case you want more details on what you ought to do, please give us a call or send an email. You may also talk to your developer and hear what they say.
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Most digital marketers and webmasters have a love-hate relationship with Search Engine Optimisation (SEO) strategies and tactics. They know the immense benefits they can reap when they do SEO right but many dislike the meticulous care it requires. Not to mention the frequent changes and updates to search algorithms that make it tougher to keep up and adapt.
In light of this, it seems almost ironic that hiring SEO companies is a common practice. Surely there are some things you can do yourself if the experts find it as cumbersome as any novice. There are two ways to look at this. SEO experts will be able to handle and execute their strategy faster. If you choose to do it yourself, there are a number of things you need to research before being somewhat competent. There are a number of basic SEO methods you can implement to give your website a kick start before you approach an SEO services company. Off-page SEO is one aspect you might be able to control with relative ease, at least at the start.
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