People, particularly those living in urban regions, now spend a significant amount of their time online. This creates obvious opportunities for companies to directly reach customers on their mobile phones, laptops, desktops, etc. Content plays a crucial role in this process, and not just for SEO. Good content improves website quality, brand perception, conversion, retention, and a host of other metrics. Content itself has evolved over time and requires a competent plan just like digital marketing. There are now numerous content writing firms that specialise in content strategy services, a well-rounded approach to content creation and SEO.
Content strategy is closely tied to the various aspects of a website, including its design, user experience, optimisation, etc. High-quality content has an immediate impact on user perception, which itself is an important part of the user experience. Further, you can express your intent without any hint of ambiguity. This does not mean long descriptive pages of text. Rather, it is the exact opposite as great content can communicate, in just a few words, precisely what your potential customers want to see.
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Just like other industries, new trends emerge and the old ones fade away in the world of content writing. The rise of mobile-indexing, for instance, means content now also needs to be accessible and easy to read on smartphones and tablets.
Moreover, the content needs to be SEO-optimised and consequently, rank high in search results. These requirements are in addition to the post or blog providing informative content to readers.
Website owners and SEO companies need to be aware of all emerging trends and disruptive ideas that will define how content will work in the days to come. Here is a look at 5 such content writing trends that are likely to define 2017 and beyond:
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SEO is important since you need people to find you on search engines aside from any visitors you bring in with paid ad campaigns or from among your email subscribers, social media followers, etc. To use industry jargon, SEO brings in organic traffic. However, no amount of SEO can overcome a cluttered or drab web page. Bad design is the all-powerful bane that will sink a website regardless of the quality of its content. It is ironic that the opposite is equally valid. A great design encumbered by poor optimisation will almost never get any hits. There are no two ways about this – you need to make sure that your website has a pleasing and functional design. At the same time, you will need to get it optimised or hire an SEO services firm.
We have discussed digital marketing techniques, including SEO, at some length in other posts . A website’s design is intricately linked with its content, much like the way clothes are designed with the fabric in mind. Unlike traditional design, web design is more open to interpretation, perhaps (and simply) because it is exposed to a wider audience. Yet, most experts agree that a website’s landing page is the most crucial part of the website. This is the proverbial “First Impression” – and you may not get a second chance. Visitors are known to close their browser tabs in seconds when they see something they do not like. You would naturally want to avoid that. No secret template exists – you won’t find references to colour codes, layouts, ratios, etc. Thankfully, there are some fundamentals that can have a major impact on the design, and consequently, the look and feel of a landing page. These 5 tips are just what you need to help you perfect your landing page.
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Irrespective of the size of your business, attracting qualified traffic and improving the conversion rate are fundamental to your online success. Thankfully, even if you are a small business owner, you can employ a few digital marketing tactics to ensure that your website ranks high in search results and attracts plenty of visitors.
However, it is not just essential to bring visitors to your website. They must be actively looking for your content, products, or services, and find them suitable enough for their needs to engage your services. The reason for this is quite simple and often not given the relevance it deserves – qualified visitors are more likely to convert into customers since they are already looking for what you offer. If satisfied with the information on your website, they are usually going to think of buying your products or services. This is why you need both Search Engine Optimisation (SEO) and good web content – one to get visitors to your site and the other to keep them engaged.
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As more and more people use their mobile to browse the net, responsive design has become a key factor in determining whether a user stays on a page or closes it. Content that fails to load to fit the screen size or displays distorted images leads to a poor customer experience making a visitor leave the website for good. Most people may not know this but the time a user spends on a site impacts the search engine ranking of the website. Consequently, it becomes crucial that a page loads properly, and the easiest way to get it done across devices and screen sizes is through the responsive layout.
Let us look at some of the benefits of adopting a mobile-optimised responsive design for your website(s) in this note.
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