Google’s search algorithm update on 7th February 2017 seemed to have passed under the radar. Many webmasters were unsure if it was even implemented. However, within hours, its impact was obvious.
Google has had to face some music since their November 2016 update. Search results seemed to be misleading and a lot of the top results were questionable while some of them were outright fake or satirical websites. The new update not only addresses some of the issues, it has also refined a lot of other aspects that determine a website’s search rank.
Today, we take a look at the effect and possible motivation behind the recent changes without delving into the technical aspects, endless graphs, and extended analyses. Some of the results have left most content writers as well as digital marketers bewildered. So, if you are left wondering what went wrong, trust that you are not alone. What seemed to work a few months ago is not producing the same results anymore or worse, having a negative impact on website traffic.