Irrespective of the size of your business, attracting qualified traffic and improving the conversion rate are fundamental to your online success. Thankfully, even if you are a small business owner, you can employ a few digital marketing tactics to ensure that your website ranks high in search results and attracts plenty of visitors.
However, it is not just essential to bring visitors to your website. They must be actively looking for your content, products, or services, and find them suitable enough for their needs to engage your services. The reason for this is quite simple and often not given the relevance it deserves – qualified visitors are more likely to convert into customers since they are already looking for what you offer. If satisfied with the information on your website, they are usually going to think of buying your products or services. This is why you need both Search Engine Optimisation (SEO) and good web content – one to get visitors to your site and the other to keep them engaged.
Optimising search engine results using SEO techniques can be time-consuming. Coupled with the dynamic rules of search engines, SEO can be tough ask. Even if you get some degree of success, you will find it tough to sustain it long-term. This is the fundamental reason people hire digital marketing firms in India to take care of their SEO content. Among other things, these firms help strengthen your presence online, and if you are lucky enough to find a good firm, can provide other services such as web content and even website design and development services to attract customers. But, enough said (rather, written) about the need for such firms. Let us look at 5 practical digital marketing tactics to increase conversions:
Focus on Giving: While it may sound counter-intuitive, going into a digital marketing campaign with a focus on giving is crucial. You cannot expect to garner much attention if you are getting hoarse screaming how amazing your products and/or services are. Let the customers make up their own mind. Aggressively marketing your products will also not be as effective since it is all about you as a business. Instead, be ready to offer something of value to your customer, make it about them. You only need to show them how your product or service solves their problem. If you prefer, take the help of an SEO services firm in India or near you to help formulate the right strategy to follow. Then, tell your customer the right reasons to do business with you. If your offerings are good, you are going to get good returns on your investments.
Invest in Quality Content: Investing in fresh content is important, in fact more than digital marketing itself. The reason is simple. You want the visitor to read the content and take necessary action. Even if you ace SEO and get visitors on your website, if your content is not up to par, these visitors will leave. Do not compromise on the quality of your content. Check out content writing firms in India or near you to get good content for your website. Adding visual elements such as graphics and relevant images can make the content even more appealing to the customer.
Review the Headlines: While most people advise others to refrain from judging a book by its cover or not to jump to conclusions based on first impressions, the reality is that everyone does so. When a visitor reads the title or heading of your content in search results, on social media, etc., he or she immediately takes a guess on the quality of your content and decides to visit or skip your website. This just goes to show how important the headline of a page really is. Take sufficient time to create user-friendly and engaging headlines. Your headlines must possess the ability to convert visitors into customers on their very first visit.
Master Social Media: Anyone who has access to the internet knows about the importance of social media platforms in our day-to-day lives. Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google Plus, etc. are some of the bigger social media networks that see millions of active users daily. To leverage the power of social media, do a bit of research to find where your potential customers are and create a profile on the platform. It is essential to build a unique profile that represents your brand. Sharing useful content frequently and addressing the concerns of your customers can help you build a considerable following. You can regularly run contests, campaigns, and giveaways to keep your social media profiles buzzing with activity. It will also enable you to interact with your customers regularly helping you build a rapport with them.
Build a Close-knit Community: You can easily create close-knit communities with like-minded people and potential customers with the help of social media and online community platforms. You will be able to stay connected with your community at all times instead of having to chase them individually every single time you want to interact with them. This will also enable you to weather any search engine algorithm changes over time since your community will always have access to you irrespective of your rank on Search Engine Results Pages (SERP).
A customer-centric approach to digital marketing can help you gain the trust of your customers and build a rapport with them. If you are able to please your customers, you can be rest assured that they will be more than happy to do business with you, and perhaps even become repeat customers. Delighted customers will also go out and give you the elusive and invaluable word-of-mouth publicity and bring you more business.