Mobile-First Indexing Rollout – Are You Prepared?

Mobile-First Indexing

The end of March is a busy time for most businesses. The end of the Financial Year brings additional work for most people. This affects all aspects of an organisation, often meaning deadlines that cannot be extended any more. If your webmaster mentioned something about indexes, you were probably too preoccupied to pay attention.

 

Now that a week has passed, it is worth your while to get back in the loop. On 26th March, 2018, Google started rolling out mobile-first indexing on a widespread scale. After a year and a half of testing, Google is confident that most users would benefit from this move. But what does that mean for you?

 

The short answer is that if you have a separate mobile website (as in a different URL) for your business, Google will start to index it instead of your desktop site. This means that your mobile site will determine your search engine rank. If you have a responsive website already, this change will not affect you. However, other content delivery methods like dynamic serving mixed with a dash of AMP can lead to some confusion.

 

It may seem that having a mobile-friendly website is a waste of resources if you have a desktop site already. However, be aware that this will adversely affect your ranking for searches made of mobile devices.

 

In most cases, your webmaster, together with your SEO services partner can ensure a seamless transition. Following the “best practices” with meaningful and quality content will continue to be at the core of your online marketing strategy.