Aspects of PPC to Keep in Mind During SEM Campaigns

Pay Per Click Marketing, also called Cost-Per-Click Marketing, is a type of Search Engine Marketing (SEM) where the advertiser pays a certain sum of money to the search engine for every click an internet user makes on the ad. The ad appears during search results for certain words (called keywords) and is linked to a specific landing page usually on the advertiser’s website.
 
The purpose of the ad is to inform visitors about the product or the service the advertiser is selling. The ad usually appears when the user is looking for a similar product. The important triggers are the keywords that the advertiser has put in for the ad and the user’s location. For example, a baker in South Delhi may put up an ad where the triggers are the words ‘cake’ and ‘South Delhi’. Now, whenever someone from South Delhi or even outside Delhi searches for ‘cake South Delhi’ or some similar search term, the advertiser’s ad will pop up on the search results page.
 
These ads are helpful for business to bring in interested leads to their website and who are willing to buy the product or at least give it a good thought.
 
There are various aspects of Pay Per Click (PPC) marketing. Let’s take a look at some of them to understand how PPC can help your business.

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Will SEO Help Me to Get More Customers?

Note: This post is in more for people looking to understand how Search Engine Optimisation (SEO) can help their business. Those who already know what SEO does and how it helps, can simply contact us at +91-11-4143 5502 (M-F, 10-5 India Time), email us contact@ihusresearch.com or simply fill in the form on our contact page.

 

For those of you who want to read ahead, here we go:

 

Most businesses know that they need to have a strong online presence to be successful in this digital world. However, many of them put up websites just for the sake of having one instead of truly investing time in building a quality product. What they fail to realise is that they have not taken advantage of the platform properly.

 

One of the ways you can use your website to build your brand and get more customers is by leveraging  Search Engine Optimisation (SEO for short) to your advantage.

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Mobile-Ready Vs Mobile-Friendly: Which One to Choose?

Since 2015, online searches on mobile devices have surpassed those on desktops. More and more webmasters are now keen to jump onto the mobile website bandwagon and ensure their websites list high when people search on mobiles. They choose one of three options to optimise their websites for mobile searches.

 

So what are these options, you ask? Well, lucky you !

In this post, we look at each of these. But please remember, this is a brief overview. We are not deep diving into the various nuances and intricacies associated with each.

 

Also, each of these options has a different approach and not equally effective in delivering the results you might seek. So, in case you want more details on what you ought to do, please give us a call or send an email. You may also talk to your developer and hear what they say.

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4 Unexpected Yet Powerful Tips to Ace Off-Page SEO On Your Own

Most digital marketers and webmasters have a love-hate relationship with Search Engine Optimisation (SEO) strategies and tactics. They know the immense benefits they can reap when they do SEO right but many dislike the meticulous care it requires. Not to mention the frequent changes and updates to search algorithms that make it tougher to keep up and adapt.

 

In light of this, it seems almost ironic that hiring SEO companies is a common practice. Surely there are some things you can do yourself if the experts find it as cumbersome as any novice. There are two ways to look at this. SEO experts will be able to handle and execute their strategy faster. If you choose to do it yourself, there are a number of things you need to research before being somewhat competent. There are a number of basic SEO methods you can implement to give your website a kick start before you approach an SEO services company. Off-page SEO is one aspect you might be able to control with relative ease, at least at the start.

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How to Identify Low-Quality Pages on Your Website

Search engines are getting smarter with every passing day. It is evident from the frequent algorithm updates of the engine itself and the changes in the search ranking of various websites following one. While some websites manage to stay on top after algorithm updates are rolled out, other take a hit and struggle to climb back up the list of search results again.

 

Each search engine has its own criteria that it uses to rank different web pages. However, there a few common factors that determine the fate of a web page regardless of algorithm updates. One of the crucial ones is bad quality. All search engines penalise low-quality websites and demote them in search results to give way to high-quality web pages. To ensure that your website is not penalised, identify the low-quality pages and either remove them from your site or address the problem. Here are a few tips to get started.

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