Note: This post is in more for people looking to understand how Search Engine Optimisation (SEO) can help their business. Those who already know what SEO does and how it helps, can simply contact us at +91-11-4143 5502 (M-F, 10-5 India Time), email us firstname.lastname@example.org or simply fill in the form on our contact page.
For those of you who want to read ahead, here we go:
Most businesses know that they need to have a strong online presence to be successful in this digital world. However, many of them put up websites just for the sake of having one instead of truly investing time in building a quality product. What they fail to realise is that they have not taken advantage of the platform properly.
One of the ways you can use your website to build your brand and get more customers is by leveraging Search Engine Optimisation (SEO for short) to your advantage.
Search Engine Optimisation or SEO is an umbrella term that refers to various methods and techniques used to make a website more search engine and user-friendly. Let us look at a few ways how an SEO company in India can benefit your business by bringing in more customers:
#1: Improved Organic Rankings
You can rank higher for relevant keywords in search results by optimising your website content. SEO service providers like us focus on finding the right keywords that match your products and services so that when someone searches for these terms, your website ranks on top of search results. Studies have revealed that the top 4 results get a large chunk of the search traffic. Once your content is SEO-optimised, you do not have to do worry too much to get this organic traffic. The search engines will automatically send this free traffic to you.
#2: Targeted Traffic
Another advantage of Search Engine Optimisation is that the traffic that you receive from search engines is mostly targeted traffic. The visitors that land on your website are already looking for the information, products or services that you provide and so you do not have to convince them to do business with you. Since your website is optimised and offers relevant information, these visitors will automatically become your customers at no extra effort or cost to you.
# 3: Trusted Source
Internet users these days are smart and understand that search engines only display trusted sources of information in the top results. They know that search engine algorithms are intelligent enough to pick up only reliable websites, blocking the sites that indulge in click-bait tactics (those that contain astonishing headlines and lead to irrelevant information), contain junk data or even worse. This means they will trust your website when it shows on top of the Search Engine Results Page (SERP). If they see quality content when they land on your website, they will not even think about checking your competition for the same products.
An SEO-optimised website also has a clean layout that makes it easy for customers to find the information they are looking for. Intuitive navigation, thanks to SEO, ensures that your visitors can find their way around your website easily. A strong internal and external link profile also makes it easy for them to find more reliable sources of information within the site. All these factors not only bring you more visitors but also ensure that those visitors convert into buyers much more easily.
If you have any more queries on SEO or digital marketing, feel free to give us a call at +91-11-4143 5502 (M-F, 10-5 India Time), drop an email or simply message.